Cookie Policy

Aurora & Locals
Operated by Premier Tours ehf.

Effective Date: August 16, 2026
Last Updated: August 16, 2026

What Are Cookies?

Cookies are small text files placed on your device (computer, phone, or tablet) when you visit a website. They help the website remember your preferences, understand how you use the site, and improve your experience.

Think of them as the website's short-term memory — they help us recognise you, keep you logged in, and understand what's working.

This Cookie Policy explains what cookies we use, why, and how you can control them.

1. Who Places Cookies

Cookies on our website are placed by:

• Aurora & Locals (Premier Tours ehf.) — First-party cookies that we control directly

• Third-party providers — Cookies placed by trusted services we use (analytics, payment, marketing)

We are the data controller for all cookies used on our website. For full details on how we handle your personal data, see our [Privacy Policy].

2. Types of Cookies We Use

2.1. Essential Cookies (Strictly Necessary)

These cookies are required for the website to function. They cannot be disabled.

Legal basis: Legitimate interest — these cookies are essential for website operation and security.

2.2. Analytics Cookies (Performance)

These cookies help us understand how visitors use our website so we can improve it.

What we learn:

• Which pages are most popular

• How visitors navigate through the site

• Where visitors come from (search engines, social media, direct)

• How long visitors spend on pages

• Where visitors drop off in the booking process

What we don't learn:

• Your name or identity

• Your email address or personal details

• Specific content you viewed in detail

Legal basis: Consent — these cookies are only placed after you accept them via our cookie banner.

2.3. Functional Cookies (Preference)

These cookies remember your choices and personalise your experience.

Legal basis: Consent — these cookies are only placed after you accept them via our cookie banner.

2.4. Marketing Cookies (Advertising & Retargeting)

These cookies allow us to show you relevant ads on other platforms after you've visited our site.

What these do:

• Show you Aurora & Locals ads on social media after you've visited our site

• Measure whether our ads led to bookings

• Help us understand which marketing channels work best

• Create audiences of people similar to our visitors (lookalike audiences)

What these don't do:

• They don't give advertisers access to your booking data

• They don't share your name, email, or personal details with ad platforms

• They don't track you across unrelated websites beyond our advertising

Legal basis: Consent — these cookies are only placed after you explicitly accept marketing cookies via our cookie banner.

2.5. Third-Party Service Cookies

These cookies are placed by services integrated into our website.

These third-party cookies are governed by the respective provider's privacy and cookie policies. We recommend reviewing their policies for full details.

3. Cookie Consent

3.1. How We Ask for Consent

When you first visit Aurora & Locals, you'll see a cookie consent banner offering you clear choices:

• Accept All — Enables all cookie categories

• Reject Non-Essential — Only essential cookies are placed (analytics, functional, and marketing cookies are blocked)

• Manage Preferences — Choose exactly which categories to enable or disable

3.2. Changing Your Mind

You can change your cookie preferences at any time by:

• Clicking the "Cookie Settings" link in our website footer

• Clearing cookies through your browser settings (see Section 4)

• Contacting us at [privacy@auroraandlocals.is]

3.3. What Happens If You Reject Cookies

If you reject non-essential cookies:

• The website will still function normally

• You won't see personalised content or recently viewed experiences

• We won't be able to improve the site based on your usage patterns

• You won't see Aurora & Locals retargeting ads on social media

• Your experience may feel slightly less tailored — but fully functional

We never block access to our website based on cookie preferences.

4. Managing Cookies via Browser

You can control and delete cookies through your browser settings:

Note: Deleting all cookies will log you out of websites and remove saved preferences. Essential cookies will be re-placed when you next visit our site.

5. Do Not Track (DNT) Signals

Some browsers send a "Do Not Track" (DNT) signal to websites. There is currently no industry-wide standard for how websites should respond to DNT signals.

Our position: Aurora & Locals does not currently respond to DNT signals. However, you have full control over non-essential cookies via our consent banner and browser settings.

6. How Long Cookies Last

Cookies have different lifespans:

We never set cookies with lifespans longer than necessary for their stated purpose.

7. Data Collected via Cookies

Cookies may collect the following types of data:

• IP address (anonymised for analytics where possible)

• Browser type and version

• Device type (desktop, mobile, tablet)

• Operating system

• Pages visited and time spent

• Referral source (how you found us)

• Click patterns and scroll behaviour

• Language and location preferences

• Booking funnel progression (which steps you completed)

This data is used only for the purposes described in this policy and our Privacy Policy. We do not sell cookie-derived data to third parties.

8. Cookies & Children

Our website is not directed at children under 18. We do not knowingly place non-essential cookies on devices of minors. If we become aware this has occurred, we will take steps to delete the associated data.

9. Updates to This Cookie Policy

We may update this Cookie Policy to reflect:

• Changes in the cookies we use

• New third-party services we integrate

• Changes in privacy law or regulatory guidance

• Improvements to our consent mechanisms

Updates will be posted on this page with a revised effective date. For material changes, we will reset your cookie consent preferences so you can make a fresh, informed choice.

10. Cookies Used by Bubble.io

Our website is built on the Bubble.io platform. Bubble.io may place its own essential cookies required for the platform to function:

These are essential cookies required for the website to operate and cannot be disabled without breaking core functionality.

For more information, see Bubble.io's privacy policy at: https://bubble.io/privacy

11. Your Rights

Under GDPR and the Icelandic Data Protection Act, you have the right to:

• Know which cookies are placed and why (this policy provides that)

• Consent or refuse non-essential cookies (via our cookie banner)

• Withdraw consent at any time (via Cookie Settings in the footer)

• Request deletion of data collected via cookies (email us)

• Lodge a complaint with the Icelandic Data Protection Authority (Persónuvernd)

Under the CCPA, California residents have additional rights regarding tracking technologies — see our Privacy Policy (Section 14) for details.

12. Contact Us

For questions about our use of cookies:

Aurora & Locals (Premier Tours ehf.)

• Email: [privacy@auroraandlocals.is]

• Website: [www.auroraandlocals.is]

• Icelandic Tourist Board License: 461223-1680

• Kennitala: 4612231680

• VAT: 151515

Icelandic Data Protection Authority (Persónuvernd)

• Website: www.personuvernd.is

• Email: postur@personuvernd.is

This Cookie Policy forms part of the Aurora & Locals Privacy Policy and is governed by Icelandic law and the EU General Data Protection Regulation (GDPR).