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Do Not Sell My Personal Information

Aurora & Locals does not sell your personal information. We never have. We never will.

We believe your personal data belongs to you — not to advertisers, data brokers, or third parties looking to profit from your information.



Do Not Sell or Share My Personal Information

Aurora & Locals
Operated by Premier Tours ehf.

Our Position

Aurora & Locals does not sell your personal information. We never have. We never will.

We believe your personal data belongs to you — not to advertisers, data brokers, or third parties looking to profit from your information.

What "Sell" Means Under the Law

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), "selling" personal information means sharing it with a third party in exchange for monetary or other valuable consideration.

Aurora & Locals confirms:

  • ✗ We do not sell your personal information to any third party

  • ✗ We do not share your personal information for cross-context behavioural advertising

  • ✗ We do not rent, trade, or exchange your data for monetary gain

  • ✗ We do not disclose your information to data brokers

  • ✗ We do not allow third parties to collect your information on our site for their own purposes

What We Do With Your Data

Your personal information is used only to:

  • Fulfil and deliver the travel experiences you book with us

  • Process your payments securely

  • Communicate with you about your bookings and enquiries

  • Improve our website and services

  • Comply with legal obligations

That's it. Nothing more.

Limited Sharing for Service Delivery

The only circumstances in which your data is shared with a third party:

Who

Why

Is This a "Sale"?

Experience Providers

To deliver the tour or experience you booked (name, group size, special requirements)

No

Payment Processors

To securely process your credit/debit card transaction

No

Technology Providers

To host and operate our website (bound by strict data agreements)

No

All third parties are contractually prohibited from using your data for any purpose other than delivering their specific service to you. They cannot retain, sell, or repurpose your information.

Your Right to Opt Out

Even though we do not sell your personal information, we fully respect your right to formally opt out under the CCPA/CPRA.

How to Submit a Request

You can submit a "Do Not Sell or Share My Personal Information" request by:

  • Email: [privacy@auroraandlocals.is]

  • Website: Click the "Do Not Sell or Share My Personal Information" link in our website footer

  • Written Request: Contact us at our registered address

What Happens Next

  • We will acknowledge your request within 10 business days

  • We will confirm our no-sale status and provide written assurance

  • No action is required on your part beyond submitting the request — since we don't sell data, your information is already protected

No Discrimination

We will never discriminate against you for exercising your privacy rights. This means:

  • No denial of our services

  • No different pricing or experience quality

  • No reduced level of service

  • No retaliation of any kind

Your rights are your rights. Exercising them will never affect how we treat you.

Tracking & Advertising

  • We do not use your data for targeted advertising across other websites

  • We do not participate in data-sharing arrangements with ad networks

  • We do not build advertising profiles based on your activity

  • We use only essential and analytics cookies with your consent (see our Cookie Policy)

If you wish to manage cookies and tracking:

  • Adjust preferences via our cookie consent banner

  • Modify your browser settings to block non-essential cookies

  • Our website does not currently respond to "Do Not Track" (DNT) signals, but you retain full control via the above options

For California Residents

This page serves as your designated "Do Not Sell or Share My Personal Information" notice as required under CCPA § 1798.135.

You have the right to:

  • Know what personal information is collected about you

  • Request deletion of your personal information

  • Opt out of the sale or sharing of your personal information

  • Not be discriminated against for exercising these rights

For full details on your California privacy rights, see Section 14 of our Privacy Policy.

For All Visitors

Regardless of where you are located, we apply the same standard globally. Your data is never sold — whether you're visiting from California, Europe, Asia, or anywhere else in the world.

We believe privacy is a universal right, not a regional privilege.

Contact Us

If you have questions about this policy or wish to exercise your rights:

Aurora & Locals (Premier Tours ehf.)

Last updated: August 16, 2026